{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While a lot of luxury brands drive exposure through social media marketing, celeb collaborations and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products haven't transformed much in years; it does not have TikTok, and doesn't offer celebrities free purses.|Herm